Instagram and Achilles tendon surgery: Evaluation of patients' perceptions of surgery
Instagram and Achilles tendon surgery
Keywords:
Achilles, hashtag, post, return to sports, Instagram like ratioAbstract
Background/Aim: The primary objective of this study was to conduct comprehensive research and analysis of patient-generated content related to Achilles tendon surgery on the social media platform Instagram. The aim was to gain deeper insights into patients' experiences during the perioperative period, which may contain valuable information pertinent to their condition, information of which the physicians may be unaware.
Methods: A search was conducted on the Instagram database, covering a period of 78 months from February 2015 to August 2021. Posts utilizing the hashtags "#achillessurgery" and "#achillesrepair" were included in the analysis. Posts were assessed using a binary scoring system, considering variables such as tone, media format, return to work, rehabilitation or physical therapy, return to sports, images related to the ankle (e.g., scars, stitches, casts, dressings, walking boots), activities of daily living, and pain.
Results: A total of 500 posts were reviewed, and a positive tone was observed in 77.8% of these. The average Instagram like ratio for these posts was computed as 9%. Statistical analysis revealed a significant relationship between post content and tone status (P=0.001). Specifically, within the positive tone group, informative content about the disease was comparatively lower and statistically significant when compared to exercise training and patient experience (P=0.001). Additionally, exercise training posts were found to be significantly lower than patient experience posts (P=0.001) within the positive tone group. In contrast, within the negative tone group, patient experience posts were significantly higher compared to informative content and exercise training posts (P=0.001). Moreover, the quantity of informative posts markedly surpassed the number of posts related to exercise training (P=0.001).
Conclusion: In the positive tone category, people tended to emphasize personal experiences and participate in posts related to exercise training rather than actively seeking or exchanging information about the disorder. On the other hand, within the negative tone group, individuals were more likely to share adverse experiences, pursue support, and seek a deeper understanding from others. Their priority may also lie in sharing and gaining information specifically about the disorder. Our exploration of the use of social media platforms to delve into patient perspectives on Achilles tendon surgery provides an alternative insight into patients' experiences with the surgical process. By comprehending the content shared by patients on social media, surgeons may gain an improved opportunity to assess and address the surgical experience of their patients more effectively, ultimately contributing to enhanced patient care.
Downloads
References
Rizkalla JM, Holderread B, Hotchkiss W, Clavenna A, Dossett A, Ogola G, et al. Instagram and Spine Fusion: An Analysis of Social Media and Its Relationship to Patient Perception of Surgery. Glob Spine J [Internet]. 2021; Available from: https://journals.sagepub.com/doi/pdf/10.1177/21925682211001814 DOI: https://doi.org/10.1177/21925682211001814
Lutter LD. The Net, CD ROM, and Other Cyber Fantasies…. Foot Ankle Int. 1996;17(11):657. doi: 10.1177/107110079601701101 DOI: https://doi.org/10.1177/107110079601701101
Rosenbaum J, Ellis, SE. The Internet for Patient Education: A Friend or Foe? Foot Ankle Int. 2016;18(4):381–6. DOI: https://doi.org/10.1177/1071100716629133
McLawhorn AS, De Martino I, Fehring KA, Sculco PK. Social media and your practice: navigating the surgeon-patient relationship. Curr Rev Musculoskelet Med [Internet]. 2016;9(4):487–95. doi: 10.1007/s12178-016-9376-1 DOI: https://doi.org/10.1007/s12178-016-9376-1
Griffis HM, Kilaru AS, Werner RM, Asch DA, Hershey JC, Hill S, et al. Use of social media across US hospitals: Descriptive analysis of adoption and utilization. J Med Internet Res. 2014;16(11):1–11. DOI: https://doi.org/10.2196/jmir.3758
Karimkhani C, Connett J, Boyers L, Quest T, Dellavalle RP. Dermatology on instagram. Dermatol Online J. 2014;20(7):4–8. DOI: https://doi.org/10.5070/D3207023129
Chiang AL, Vartabedian B, Spiegel B. Harnessing the hashtag: A standard approach to gi dialogue on social media. Am J Gastroenterol [Internet]. 2016;111(8):1082–4. doi: 10.1038/ajg.2016.259 DOI: https://doi.org/10.1038/ajg.2016.259
Erdem MN, Karaca S. Evaluating the accuracy and quality of the information in kyphosis videos shared on youtube. Spine (Phila Pa 1976). 2018;43(22):E1334–9. DOI: https://doi.org/10.1097/BRS.0000000000002691
Ramkumar PN, Navarro SM, Haeberle HS, Chughtai M, Flynn ME, Mont MA. Social Media and Total Joint Arthroplasty: An Analysis of Patient Utilization on Instagram. J Arthroplasty [Internet]. 2017;32(9):2694–700. doi: 10.1016/j.arth.2017.03.067 DOI: https://doi.org/10.1016/j.arth.2017.03.067
Ramkumar PN, La T, Fisch E, Fabricant PD, White AE, Jones KJ, et al. Integrating Social Media and Anterior Cruciate Ligament Surgery: An Analysis of Patient, Surgeon, and Hospital Use. Arthrosc - J Arthrosc Relat Surg [Internet]. 2017;33(3):579–85. doi: 10.1016/j.arthro.2016.08.021 DOI: https://doi.org/10.1016/j.arthro.2016.08.021
Ramkumar PN, Navarro SM, Cornaghie MM, Haeberle HS, Hameed H, Schickendantz MS, et al. Social Media in Shoulder & Elbow Surgery: An Analysis of Twitter and Instagram. Int J Sports Med. 2018;39(7):564–70. DOI: https://doi.org/10.1055/s-0043-124369
Haeberle HS, Bartschat NI, Navarro SM, Rooney PW, Rosneck J, Westermann RW, et al. Hip Arthroscopy: A Social Media Analysis of Patient Perception. Orthop J Sport Med. 2019;7(6):1–5. DOI: https://doi.org/10.1177/2325967119854188
Eline L. E. De Vries. When more likes is not better : the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness. Mark Lett. 2019;30(3–4):275–91. DOI: https://doi.org/10.1007/s11002-019-09496-6
De Vries L, Gensler S, Leeflang PSH. Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. J Interact Mark. 2012;26(2):83–91. DOI: https://doi.org/10.1016/j.intmar.2012.01.003
Erkan I. Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors. Int J Manag Account Econ. 2015;2(12):1435–44.
Downloads
- 36 37
Published
Issue
Section
How to Cite
License
Copyright (c) 2024 Yigit Kultur, Emre Bal, Mehmed Nuri Tutuncu, Elviz Gasimov, Mirza Biscevic, Mehmet Tezer
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.